Thursday, January 31, 2008
SIA - airline of the year 2008
Air Transport World names SIA Airline of the Year
Leading airline industry magazine, Air Transport World(ATW), has named SIA its Airline of the Year for 2008
. SIA was recognised for its superb safety record, exemplary commitment to operational excellence, customer service and strong financial performance
The awards will be presented on 18 Feb, in Singapore, at ATW's gala awards dinner at Swisshotel Singapore-The Stamford.
The editors of ATW, in their announcement on 28 Jan, applauded SIA's history making commercial introduction of the Airbus A380, the world's largest commercial passenger aircraft. SIA had donated all ticket revenues from its innovative online auction of seats on the first A380 flight to charity.
The editors also cited SIA's Singapore Airlines Suites, which have raised the bar for ultra-premium airline service, as well as the airline's US$360 million investment in upgrading all cabin classes of its long haul international aircraft.
In a first of its kind, ATW also awarded Star Alliance
, an international marketing partnership between 19 airlines around the world, with the Market Leadership Award
. This is the first time a global airline alliance has been recognised. Star Alliance, which celebrated its 10th anniversary in 2007, continues to set the standard for constructing a seamless travel product for passengers.
The alliance was founded in 1987 by Lufthansa, United Airlines, Air Canada, Scandinavian Airlines and Thai Airways and also includes two of this year's award winners, SIA and Air New Zealand.Extracted from SIA Cabin Crew website
Posted by Ddee at 4:20 PM